Yes it's true! Anna Sui, everyone favorite playful, colorful and uncompromisingly original designer is launching a line of clothing for Target - our favorite recessionista shop spot. Sui is only the second designer, after Alexander McQueen to become a part of the Designer Collaboration for Target. Up and coming designers like Erin Fetherston and Rogan Gregory have been featured in the GO International collection. From an interview with Women's Wear Daily:
"I have always been a fan of designer partnerships with mass retailers," Sui told WWD exclusively. "I think it is a great way to bring fashion to everyone. I love Go International and was intrigued with Target's new take on designer partnerships. It's a fresh approach. I was able to select a muse or source of creative inspiration to focus the collection around. It is an exciting challenge to try and interpret my aesthetic into a mass-produced product with a specific inspirational source as the focus."
Rumors have been flying as to whether or not this collection will be based on characters from TV's popular Gossip Girl. Since I'm not a fan of the show (actually never seen it) I'm not worried either way, but sources have said that Target, not Sui, is balking at being associated with the show. Seem the characters engage in hijinx that Target finds a little to racy for their customers!
The collection will debut online at target.com and in stores on September 13th, so mark your calendars. It will only be available until Mid-October.
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